Riyadh-based e-commerce logistics company Salasa has successfully closed a $30 million Series B funding round, aiming to accelerate both its domestic and international expansion. With this new capital, the company plans to strengthen its distribution network within Saudi Arabia, enhance global reach, and invest heavily in AI-driven planning and inventory optimization tools. The funding round was led by Artal Capital, with participation from SVC, Wa’ed Ventures, 500 Global, Alsulaiman Group, and other strategic investors.
From Last-Mile Delivery to Global Fulfillment: A Tech-Driven Logistics Model
Since its founding in 2017, Salasa has positioned itself as a key fulfillment partner for online retailers in the region, offering services such as warehousing, order processing, last-mile delivery, and cross-border logistics. Today, the company partners with over 1,000 merchants and has fulfilled more than 50 million items. With the new investment, Salasa plans to expand its network of dark stores and introduce bonded zone facilities, allowing international brands to distribute products within Saudi Arabia without having to establish a local legal entity.
Co-founder and CBO Hasan Alhazmi highlighted the company’s intention to leverage AI in planning, stock control, and operational optimization, building predictive, self-learning logistics systems that increase delivery speed and minimize errors. CEO Abdulmajeed Alyemni also noted that the funding will not only boost infrastructure but also support talent acquisition, R&D, and technology development.
With e-commerce rapidly growing in the Gulf region, Salasa is positioning itself as a logistics tech leader, aiming to support regional businesses with fast delivery, reliable stock management, and cost-effective international shipping. Through a combination of AI integration, smart warehousing, and innovative cross-border logistics solutions, Salasa is building a logistics ecosystem tailored to the modern digital economy — both in the Kingdom and across the GCC.
