The rise of AI-powered shopping assistants in e-commerce has brought new opportunities along with increased risks of fraud through these channels. To address this challenge, Riskified and cybersecurity company HUMAN have formed a strategic partnership. Together, they have developed new solutions to help merchants safely manage traffic generated by AI agents.
Large language models powered by AI are increasingly used by consumers for product research, price comparisons, and purchasing decisions. However, early analyses by Riskified reveal that traffic originating from AI sources carries a higher risk compared to traditional search engine traffic. For example, in ticket sales, AI-generated traffic was found to be approximately 2.3 times riskier than Google search traffic.
New Solutions to Secure AI Agent-Driven Shopping Traffic
In response, Riskified and HUMAN have introduced three new solutions. The first, “AI Agent Approve,” enables merchants to securely communicate with AI systems. The second, “AI Agent Intelligence,” offers tools to analyze transactions driven by AI and detect suspicious activities. Finally, “AI Agent Policy Builder” allows merchants to create customized security policies tailored to AI-generated traffic.
These tools aim to reduce fraud risks associated with AI-driven shopping while ensuring legitimate transactions are accurately approved. The solutions provided by Riskified and HUMAN support e-commerce platforms in securely and sustainably leveraging emerging AI-powered shopping channels.
