UAE-based savings and lifestyle platform The Entertainer has appointed cloud-and-AI consultancy Zero&One as its strategic partner to advance its next-generation digital platform, according to a 7 November 2025 announcement. Consultancy ME
Founded in Dubai in 2001, The Entertainer operates across many Middle East markets including the UAE, Saudi Arabia, Bahrain, Kuwait, Egypt and Oman. The platform offers “2-for-1” lifestyle and retail deals and currently services over 10,000 merchant partners. Consultancy ME The partnership with Zero&One covers migration and modernisation of The Entertainer’s cloud infrastructure plus deployment of generative AI-driven features to enhance user discovery, personalisation and loyalty experiences. Consultancy ME
Strategic Aims & Scope
As part of the collaboration, The Entertainer will leverage Zero&One’s expertise across:
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Cloud architecture modernisation on Amazon Web Services (AWS) to support scalability and global expansion. Consultancy ME
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Generative AI-enabled discovery and recommendation engines to deliver more personalised offers across dining, leisure, retail and travel categories. Consultancy ME
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Managed services including security, data governance and performance operations. Consultancy ME
The Entertainer’s Chief Information Officer noted the initiative will drive a more seamless and responsive customer experience, describing the step as “an important step forward in our commitment to technology-led customer experience.” Consultancy ME
Regional Context & Market Implications
In a region where digital commerce, loyalty platforms and app-based consumer engagement are growing rapidly, the move positions The Entertainer to compete more effectively with global-app alternatives and local fintech/lifestyle players. By investing in cloud-scale architecture and AI-led personalisation, the business is preparing to meet rising consumer expectations for frictionless offers, faster transactions and tailored experiences.
For Zero&One, being named partner by a prominent regional brand reinforces its status as a leading cloud-and-AI consultancy in the Middle East, particularly given its AWS Premier Consulting Partner credentials and generative-AI competency. Consultancy ME
What to Watch
Key performance indicators and milestones to monitor in the coming months include:
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Time to rollout of the next-gen user experience, new app features and AI-led offer discovery.
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Impact on member engagement metrics: number of active users, offer redemption rate, time-to-offer-view and basket size.
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Infrastructure scalability: ability to support peaks (e.g., travel or festival season) and regional expansion.
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Data governance and security compliance, especially given increased use of AI and personalisation.
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Market recognition: whether the upgraded platform helps The Entertainer attract new merchant partners, expand into new countries and increase overall loyalty-programme revenue.
Conclusion
The collaboration between The Entertainer and Zero&One underscores how regional lifestyle platforms are investing in cloud and AI capabilities to deepen customer engagement and scale operations. As consumer-facing apps evolve toward greater intelligence and responsiveness, infrastructure modernisation becomes a competitive necessity rather than an optional upgrade. The success of the project will hinge not just on technology rollout, but on how effectively The Entertainer translates these capabilities into measurable user value.
