An event titled “Türkiye E-Commerce Week” was organized by the Ministry of Trade of Türkiye with the aim of strengthening collaborations in the e-commerce sector, highlighting innovative solutions, and increasing the social and economic impact of digital trade. Speaking at the event held at Istanbul Lütfi Kırdar Convention Center under the theme “Future Commerce,” Minister of Trade Ömer Bolat emphasized that Türkiye is experiencing very rapid growth and transformation in e-commerce, saying, “One out of every five commercial transactions is now in the form of e-commerce.”
“Retail E-Commerce Volume is 1.5 Trillion Liras”
Bolat noted that the annual e-commerce volume worldwide rose to 6 trillion dollars last year and added: “The e-commerce volume in Türkiye has reached 90 billion dollars. Between 2019 and 2024, the e-commerce volume increased 21 times in Turkish lira terms. The retail e-commerce volume stands at 1 trillion 620 billion liras. This corresponds to 55 to 60 percent of the total e-commerce volume.
The growth rate of retail e-commerce in Türkiye is 18 percent, while the European average is 7 percent. With these figures, it is clear that e-commerce and retail e-commerce have been advancing rapidly in Türkiye since 2019. Investors value this sector and continue to make investments. Türkiye has become a highly attractive hub for international investors in the e-commerce industry.”
Bolat stated that the number of businesses engaged in e-commerce reached 600 thousand in 2024 and added that the total number of e-commerce transactions in Türkiye approached 6 billion in 2024, while retail e-commerce transactions reached 1 billion 850 million. He said, “In 2024, the share of e-commerce in our gross domestic product was 6.5 percent. When compared with Europe, we can observe a similar alignment.”
Başar: Artificial Intelligence Shows Its Strongest Impact in E-Commerce
General Director of Domestic Trade at the Ministry of Trade Adem Başar said, “Concepts such as artificial intelligence, machine learning, cloud technologies, and blockchain are securing a permanent place in almost every sector, and they show their greatest impact in e-commerce. Today, e-commerce operates across a wide range of fields, from algorithms that predict consumer behavior to artificial intelligence systems that optimize delivery processes, from fraud detection mechanisms to smart infrastructures that generate personalized offers. These developments not only change the nature of trade but also redefine the competitive power of nations.”
Türkiye Announces ₺500 Million “E-Export Support Package” Loan Program
