WORLDEF DUBAI 2026 will be held under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIEZ), from February 12–14. WORLDEF DUBAI, organized in cooperation with WORLDEF and Dubai CommerCity, the region’s first free zone dedicated to the digital commerce sector, aims to advance the digital commerce sector and cross-border e-commerce. Dubai CommerCity is a joint venture between DIEZ and Wasl Properties.
WORLDEF DUBAI 2026, organized by WORLDEF and Dubai CommerCity, aims to help companies, entrepreneurs, and investors in the fields of cross-border e-commerce and digital commerce, as well as support government entities and digital solution providers in growing internationally. The event aims to create business opportunities, enhance cooperation and partnerships, exchange expertise, and explore the latest trends in the digital commerce sector, thereby expanding the boundaries of global trade and supporting the growth of a sustainable digital economy.
Amna Lootah: The Forum Acts as a Strategic Catalyst to Open New Horizons for Companies
Her Excellency Amna Lootah, Director General of Dubai CommerCity and Dubai Airport Freezone (DAFZ), said: “Hosting the WORLDEF DUBAI 2026 forum reflects Dubai CommerCity’s commitment to supporting the global digital commerce ecosystem and strengthening Dubai’s position as a global leader in trade and digital commerce. The expected increase in the number of participants and countries symbolizes the scale of international confidence in Dubai’s investment environment and advanced infrastructure.”
Lootah added, “The forum serves as a strategic catalyst for strengthening international partnerships and opening new horizons for companies. It also supports the goals of sustainable economic growth, in line with the emirate’s vision for the future, and contributes to enabling companies to expand globally and benefit from the growing opportunities within the digital commerce ecosystem.”
Omar Nart: We Are Proud to Organize This Event in Cooperation with Dubai CommerCity
WORLDEF CEO Omar Nart said: “The forum, in its first edition, succeeded in exceeding expectations in terms of turnout and interactive sessions, and we are confident in the success of its second edition with a focus on presenting a comprehensive agenda that meets the aspirations of digital commerce companies at the local, regional, and global levels, in addition to specialists in digital and cross-border commerce, digital transformation, and other related fields. We are proud to organize this event in cooperation with Dubai CommerCity, which plays a pivotal role in developing the digital commerce sector at the regional level.”
WORLDEF DUBAI Reinforces Dubai’s Critical Role in Leading the Transformation in Digital Commerce
This global forum’s focus on driving digital commerce aligns with the Dubai Economic Agenda D33; this agenda focuses on enhancing the emirate’s competitiveness, consolidating its position as a global hub for smart trade, and supporting the business ecosystem and cross-border trade, thereby contributing to driving the growth of the digital economy and shaping its future regionally and globally.
The forum is being held for the second time in Dubai after the extraordinary success of the previous edition hosted by the emirate at the end of 2024, which attracted more than 5,000 participants from over 40 countries. This year’s edition is expected to witness a qualitative expansion in terms of scale and international scope. The event will feature 200 speakers, leading institutions, companies, and entities specializing in the digital commerce sector, over 10,000 visitors from more than 80 countries, 150+ exhibitors, and 120 retail brands.
The forum will address key pillars focusing on the future of digital commerce and cross-border e-commerce by highlighting the role of artificial intelligence, advanced digital technologies, payment solutions, fintech, and logistics in supporting the sector’s growth and enhancing its efficiency.
Targeting markets across the Middle East, Africa, Europe, the United Kingdom, India, and Central Asia, the forum will showcase practical models and case studies that highlight opportunities for expansion in global markets and will discuss prospects for investment and innovation, thereby enabling companies to keep pace with rapid transformations in the digital commerce ecosystem regionally and globally.
Hosting WORLDEF DUBAI 2026 reaffirms Dubai’s pivotal role in leading the transformation in digital commerce, providing global platforms that bring together markets and expertise, and contributing to building the future of e-commerce on the foundations of innovation, sustainability, and inclusive growth.
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WORLDEF DUBAI 2026 to Host the Startup Competition: Zero-to-One
